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Laura Calanchi

Portfolio Website

Laura Calanchi

Laura Calanchi

2015

Art Direction

Branding

Design

Quality Assurance

Responsive Web Development

Strategy

User Research

Adobe Illustrator

Adobe Photoshop

Brackets

  • The Overview

Laura Calanchi is a young and upcoming film director, producer and screenwriter within the Austin, TX area. She approached me to design her brand with an emphasis on her joy of elephants while fusing her film style onto the overall aesthetic/design.

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Preview
  • The Challenge

Before compiling any information, I outlined a list that focus on two key factors: one being the multimedia; while the other was on providing a simple and intuitive browsing experience.

Showcasing her work and ideas, no matter the extent, required a structural approach than what was done prior. That was mainly the challenge: finding the perfect balance in incorporating her media (which was separated to easily access) and visual expectations.

  • The Process

I started this project with an intensive brainstorming and strategy session to build on Laura’s ideas and focused on translating her vision with A/B test designs and layout sketches of the site and her branding presence.

Once I outlined how the site will be shown, I developed a few prototypes to compare font styles, color choices and logo ideas that expressed her creative prowess while trying a unique approach compared to previous projects.

Overlay
Early Concepts  
Laura Calanchi - Visual Identity
Creating the Logo  

Combining dynamic shapes and various iterations (with feedback from other designers), the final logo blends her appreciation for elephants and film with clean and simple representations of such. Film reels played an important part during the process as well as the megaphone inclusion.

Laura Calanchi - Visual Identity
Stationary  
Laura Calanchi - Visual Identity
Playfair Display

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Questrial

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Avenir

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Color Palette  

The color palette is an extension to her character and personal preference. We both agreed on neutral colors to accompany the primary colors (purple and green) for minimalism and usability purposes.

  • #FFFFFF
  • (255,255,255)
  • 0,0,0,0
  • #F2F2F2
  • (242,242,242)
  • 4,3,3,0
  • #888888
  • (136,136,136)
  • 49,41,41,5
  • #7C9E3E
  • (124,158,62)
  • 57,21,100,3
  • #7E3F98
  • (126,63,152)
  • 60,90,0,0
  • Screenshots: Desktop
  • Screenshots: Desktop
  • Screenshots: Desktop
  • Screenshots: Desktop
  • Screenshots: Tablet
  • Screenshots: Tablet
Screenshots: Mobile
  • The Results

Any challenges I’ve encountered within this project more so revolved around the branding, which consisted of numerous iterations to their structure and overall representation of Laura’s creative field of study.

Gathering inspiration from similar websites, such as movie studios and film agencies, assisted in finalizing the site’s layout. Also, by using pre-existing code from experimental projects prior, I was able to quickly accomplish this project within a short timespan.

Interesting in working together?